Perencanaan Strategis Sistem Informasi Pada Lembaga Amil Zakat Menggunakan Analisis SWOT Berbasis Lima Faktor Seni Perang Sun Tzu Berdasarkan Anita Cassidy
DOI:
https://doi.org/10.25126/jtiik.20231057222Abstrak
Lembaga Amil Zakat (LAZ) memanfaatkan strategi Sistem Informasi/Teknologi Informasi (SI/TI) untuk meningkatkan daya saing. Seni Perang Sun Tzu telah banyak digunakan dalam penelitian untuk menyusun strategi bisnis dan strategi penjualan. Sayangnya, belum ada penelitian dengan menggunakan Seni Perang Sun Tzu untuk perencanaan strategis Sistem Informasi (SI). Kontribusi penelitian adalah penyusunan analisis SWOT berbasis lima faktor Seni Perang Sun Tzu sehingga dapat menjadi dasar untuk penelitian selanjutnya. Tujuan dari penelitian ini adalah untuk mengidentifikasikan kondisi lingkungan internal bisnis dan eksternal bisnis sehingga memberikan rekomendasi strategi kunci kepada LAZ dalam domain strategi bisnis, strategi SI/TI, dan strategi infrastruktur SI/TI berdasarkan analisis SWOT berbasis lima faktor Seni Perang Sun Tzu yang disusun berdasarkan metode Anita Cassidy. Beberapa strategi kunci yang dihasilkan dari peneitian ini adalah promosi dan edukasi zakat melalui media sosial dan media daring lainnya; menyediakan teknologi untuk memudahkan masyarakat membayar zakat dengan membuat aplikasi seperti Mobile Zakat, Customer Relationship System (CRS); dan mengembangkan kemampuan dalam memanfaatkan teknologi 5G dan teknologi baru.
Abstract
Amil Zakat Institution (LAZ) uses Information System/Information Technology (IS/TI) strategy to improve competitiveness. Sun Tzu's Art of War has been widely used in research to develop business strategies and sales strategies. Unfortunately, there has been no research using Sun Tzu's Art of War for Information System (IS) strategic planning. The contribution of the research is the preparation of a SWOT analysis based on the five factors of Sun Tzu's Art of War so that it can be the basis for future research. This research aims to identify the condition of the internal business and external business environment to provide key strategy recommendations to LAZ in the domains of business strategy, SI/TI strategy, and SI/TI infrastructure strategy based on SWOT analysis based on five factors Sun Tzu's Art of War compiled based on the Anita Cassidy method. Some of the key strategies obtained from this research are the promotion and education of zakat through social media and other online media; providing technology to make it easier for people to pay zakat by creating applications like Mobile Zakat application, Customer Relationship System (CRS); and developing capabilities in utilizing 5G technology and new technologies.
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