Usability Testing pada M-Commerce Menggunakan Kuisioner USE (Usefulness, Satisfaction, and Ease of Use) dan Performance Test (Studi Kasus: Tokopedia)

Penulis

Thowaf Fuad Hasan, Tenia Wahyuningrum, Ariq Cahya Wardhana

Abstrak

M-commerce adalah kegiatan membeli dan menjual produk atau layanan menggunakan perangkat seluler. Tokopedia adalah salah satu e-commerce yang saat ini menempati peringkat 3 versi Playstore pada perangkat berbasis android dan peringkat 2 versi Appstore pada perangkat berbasis IOS. Tokopedia mempunyai fitur lain seperti pembelian pulsa, pembayaran tagihan, pemesanan tiket transportasi, angsuran kredit, investasi dan asuransi dan lain-lain. Tingginya peringkat dan banyaknya fitur pastinya diimbangi dengan baiknya usability yang dirasakan pengguna pada aplikasi tersebut. Untuk mengetahui usability sebuah aplikasi perlu dilakukan Usability Testing pada aplikasi tersebut. Dilakukan usability testing kepada 20 participant dengan proportional random sampling pada populasi mahasiswa dengan sistem operasi android dan IOS. Penelitian ini diperoleh nilai usability aplikasi Tokopedia sebesar 4, 14 yang berarti usability aplikasi Tokopedia bisa dikatakan baik dan nyaman digunakan oleh user. Pengalaman antara pengguna android dan IOS juga sama-sama menghasilkan nilai yang baik dibuktikan dengan hasil Independent Sample T-Test sebesar 0, 292 sedangkan pengalaman pengguna laki-laki dan perempuan juga sama-sama mendapatkan pengalaman baik dengan hasil Independent Sample T-Test sebesar 0, 756. Persentase aspek pada kuesioner USE didapatkan sebesar 84% untuk aspek system, 83% untuk aspek user dan 82% untuk aspek interaction. Penelitian juga memperoleh hasil waktu yang dibutuhkan, jumlah error, tingkat keberhasilan, efisiensi waktu dan efisiensi relatif keseluruhan sebagai data pendukung.

 

Abstract

M-commerce is the activity of buying and selling products or services using mobile devices. Tokopedia is one of the e-commerce that currently ranks 3rd version of Playstore on android-based devices and 2nd in Appstore version on IOS-based devices. Tokopedia has other features such as credit purchases, bill payments, transportation ticket reservations, credit installments, investments and insurance and others. The high ranking and the number of features are certainly offset by the good usability that users feel on the app. To know the usability of an application needs to be done Usability Testing on the application so that it can be an evaluation material to improve the features and convenience of the application. On the User Interface and User Experience (UI/UX) factors, usability is also one of the important aspects for developers for app development or upcoming updates. This study conducted usability testing with proportional random sampling in the student population with android and IOS operating systems. This study obtained a usability value of Tokopedia application of 4.14 which means the usability of Tokopedia application can be said to be good and comfortable to use by users. The experience between android and iOS users also produced good value as evidenced by the Results of Independent Sample T-Test of 0.292 while the experience of male and female users also both gained good experience with independent sample T-Test results of 0.756. The percentage of aspects in the USE questionnaire was obtained by 84% for the system aspect, 83% for the user aspect and 82% for the interaction aspect. The study also obtained the results of the time required, the number of errors, success rate, time efficiency and overall relative efficiency as supporting data.


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Referensi


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DOI: http://dx.doi.org/10.25126/jtiik.2022934753